Understanding the scope of digital marketing with Rolando Jimenez

Understanding the scope of digital marketing with Rolando Jimenez

A series of planned activities that are carried out online in order to achieve certain company objectives is known as a digital marketing strategy. To put this into Rolando’s words, this refers to carrying out consistent activities at the appropriate moment using the internet channels that are the most appropriate for the purpose of increasing income and improving connections with your audience. As the scope of digital marketing evolves, businesses are able to utilize data to target specific audiences based on a variety of criteria, including gender, age, geography, hobbies, and education, when using digital marketing. Additionally, businesses have the ability to retarget prospective clients who are already aware of their brand by using a variety of strategies and messaging tailored specifically for each group. Businesses that run advertisements on social media platforms make use of sponsored search and use many other digital marketing methods to spend a lot less money on their marketing initiatives. This is due to the fact that a lot of businesses use pay-per-click (PPC) tactics in order to keep their prices low and target certain audiences. In general, digital marketing efforts deliver a larger return on investment (ROI) in a shorter amount of time.

But what are the Benefits of Using Digital Marketing for Businesses?

As the capabilities of digital marketing technology expand, businesses are keeping up with the times by integrating online elements into their traditional brick-and-mortar storefronts or by combining a variety of digital marketing strategies to establish an online presence. Because the majority of customers do their product research on their cellphones and online before making purchases, firms really need to use digital marketing techniques. However, businesses all over the world are increasingly turning to digital marketing in order to target their consumers more online and through mobile devices. As a result of their efforts, many of these businesses are experiencing a considerable return on their investments (ROI).

What Rolando suggests?

Rolando Jimenez, a digital marketing expert and CEO of Attract Visibility, a digital agency, emphasizes the importance of digital marketing and its scope because of his extensive experience in the field. According to him, companies can use digital marketing to generate more leads while simultaneously focusing on improving brand awareness and attracting customers to their websites and products using social media platforms like Facebook, Twitter, Instagram, and Pinterest. Even though publishing advertising and content on Facebook and other well-known platforms is, and will continue to be, an efficient method to communicate with your target demographic, the term “digital marketing” embraces a far broader realm of platforms than simply social media. In addition to social media, companies use a variety of other strategies, some of which are mentioned below with the purpose of reaching a larger audience:

Paid Marketing: Marketers pay a fee to Google and other search engine firms whenever someone types in their keyword, and their ad is shown at the top of the search results.

Organic Marketing: It is also known as natural search and is a technique that requires more tact than pay-per-click (PPC) advertising because marketers use keyword research and other search engine optimization (SEO) strategies to naturally push their content to the top of the list of natural search results on Google and other search engines.

Content marketing: It is essentially the act of publishing informative articles, guides, tutorials, and other forms of online content (in addition to webinars and podcasts) in order to engage your target audience.

Rolando Jimenez suggests that there are many different careers available in digital marketing, but in order to be successful in the future, you will need to have a solid understanding of all of the techniques that fall under the umbrella of digital marketing. If you have some expertise in digital marketing and want to advance your career in digital marketing, it is advised that you check out in order to take your profession to the next level. Attract Visibility is a digital marketing organization that offers a variety of services, including Pay-Per-Click campaigns, Directory Listings, Social Media Marketing, Content Marketing, Website Design, and more. To learn more about Rolando and his ventures, visit,, and

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